Job Description
Digital Analytics Manager Job
Contract Pay Rate Range: $40-47.50 per hour based on experience, education, geographic location and other factors.
This role blends product ownership with delivery management, you will lead a GA4/GTM implementation, govern event taxonomy, audit data quality, and ensure measurement is aligned to business goals.
The Digital Analytics Manager will influence both the implementation of data capture and the output derived from that data, ensuring integrity and usefulness end-to-end. You’ll be responsible for defining, refining, and reporting on KPIs that measure both platform health and business performance, while producing actionable insights for Marketing, Merchandising, and leadership.
Responsibilities Of The Digital Analytics Manager Job - Lead GA4 + GTM implementation (including server-side where applicable).
- Translate business objectives into measurable KPIs and reporting requirements.
- Write Features, Epics, and User Stories in Azure DevOps, define acceptance criteria, and manage analytics delivery through development sprints.
- Partner with Engineering, UX, and Product teams to ensure analytics instrumentation aligns with key user journeys and funnels.
- Build and manage executive and operational dashboards (Looker Studio/Tableau/BigQuery) for ongoing KPI tracking.
- Establish measurement standards and KPI definitions across global regions.
- Audit event collection and funnel integrity; open and track data issues with development teams.
- Own documentation for tagging guides, measurement frameworks, KPI definitions, and QA protocols.
- Partner closely with Marketing (campaign attribution, channel ROI, conversion lift) and Merchandising (product performance, catalog optimization, search/browse effectiveness) teams.
- Provide polished reporting and presentations with actionable insights for cross-functional stakeholders.
- Deliver weekly/monthly performance reviews with clear storylines: what’s happening, why, and what action is recommended.
- Lead the analytics perspective in planning sessions for campaigns, promotions, merchandising changes, and new feature launches.
Qualifications Of The Digital Analytics Manager Job - 2–4+ years in digital/web/product analytics with GA4 + GTM experience.
- Ability to define, refine, and report on KPIs that drive business decisions.
- Working knowledge of BigQuery/SQL and GA4 exports with commerce/order data.
- Experience creating dashboards in Looker Studio/Tableau with solid data storytelling skills.
- Demonstrated collaboration with Marketing and Merchandising teams to optimize performance.
- Clear communication skills, both written and verbal; comfortable presenting findings to teams and leadership.
For more information or to be considered for the Digital Analytics Manager Job please contact Thomas.Mccarthy@akkodis.com
Pay Details: $40.00 to $47.50 per hour
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
Equal Opportunity Employer/Veterans/Disabled
Military connected talent encouraged to apply
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Requirements The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
- The California Fair Chance Act
- Los Angeles City Fair Chance Ordinance
- Los Angeles County Fair Chance Ordinance for Employers
- San Francisco Fair Chance Ordinance
Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Job Tags
Hourly pay, Temporary work, Full time, Contract work, Local area,