Job Description

:

Flashpoint Digital marketing is seeking a talented and versatile Marketing Specialist with a focus on hospitality first to join our innovative marketing team. This role presents an exciting opportunity for a creative individual who possesses a unique blend of marketing expertise, website development skills, and a passion for driving impactful ad campaigns and creative marketing strategies.

Responsibilities:

• Develop and execute comprehensive new marketing strategies.
• Design, build, and maintain engaging and user-friendly websites for the company's hospitality properties, ensuring seamless navigation and optimized user experience.
• Ability to work with numerous clients website hosting and website design.
• Create and manage targeted digital ad campaigns across various platforms, including Google Ads, Facebook Ads, Instagram, and other relevant channels, to drive traffic, leads, and bookings.
• Generate innovative and creative marketing ideas and campaigns tailored to the hospitality industry, including promotions, events, and partnerships, to attract and retain customers.
• Integrations with opentable, toast pos system, and website funnels.
• Collaborate with cross-functional teams, including sales, operations, and design, to ensure alignment of marketing initiatives with business objectives and brand standards.
• Monitor and analyze marketing performance metrics, including website traffic, conversion rates, and ROI of ad campaigns, to optimize strategies and drive continuous improvement.
• Stay updated on industry trends, emerging technologies, and best practices in website development, digital marketing, and hospitality marketing to identify new opportunities for growth and innovation.

Requirements:

• Bachelor's degree in Marketing, Hospitality Management, Business Administration, or a related field.
• Proven experience in website development and design, with proficiency in HTML, CSS, JavaScript, and content management systems (e.g., WordPress, Drupal).
• Demonstrated expertise in planning, executing, and optimizing digital ad campaigns across various platforms, with a strong understanding of SEM, SEO, PPC, and social media advertising.
• Creative mindset with the ability to develop engaging and compelling marketing content, campaigns, and promotions that resonate with targeted audiences.
• Strong analytical skills and proficiency in data analysis tools and platforms (e.g., Google Analytics, Facebook Analytics) to track and measure marketing performance and inform strategic decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external stakeholders.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects and priorities in a fast-paced environment.
• Previous experience in the hospitality industry or related fields is a plus.

Benefits:

• Opportunities for career growth and advancement
• Dynamic and collaborative work environment
• Employee discounts and perks
• Flexible work schedule options
• In-house gym

Job Types: Full-time, Part-time

Pay: $35,000.00 - $45,000.00 per year

Benefits:

• Flexible schedule

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Coral Springs, FL 33065: Relocate before starting work (Required)

Work Location: In person

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