Job Description

1. Plan, execute, and optimize marketing automation workflows across email, CRM, and paid channels.
2. Manage and maintain marketing automation tools (HubSpot, Marketo, ActiveCampaign, Salesforce, or similar).
3. Create and optimize lead nurturing and scoring models to support the sales funnel.
4. Automate repetitive marketing tasks and streamline cross-channel campaigns.
5. Integrate marketing automation platforms with CRM, analytics, and third-party tools .
6. Develop and monitor A/B tests, segmentation strategies, and drip campaigns .
7. Collaborate with marketing and sales teams to align automation with lead generation goals.
8. Analyze campaign performance, ROI, and conversion metrics to provide actionable insights.
9. Maintain data hygiene, tagging, and segmentation for accurate targeting.
10. Implement growth automation strategies — chatbots, referral programs, retargeting flows, and lifecycle triggers.
11. Support continuous improvement through data-driven experimentation and funnel optimization .

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