Job Description
About Rugiet
Rugiet is a high-growth, innovative telemedicine company pioneering patented solutions in the men's health space. We are dedicated to delivering accessible, effective, and patient-centric healthcare. As we continue to expand our suite of products and market presence, we rely on data-driven strategy and compelling messaging to connect patients with our life-changing solutions.
Role Overview
The Product Marketing Manager (PMM) will be the voice of the customer and the messenger of the product's value for Rugiet’s entire portfolio, including existing solutions and exciting new product launches. Reporting to the Senior Director, Product Marketing & GTM , this role sits at the critical intersection of Product, Marketing, and Sales, owning the commercial success of our offerings. You will develop the foundational positioning, execute go-to-market strategies, and empower our revenue teams to drive adoption, engagement, and retention.
Key Responsibilities
1. Strategic Positioning and Messaging
- Market & Customer Expertise: Conduct ongoing market research, competitive analysis, and customer interviews to become the expert on our buyers, their pain points, and the competitive landscape.
- Persona Development: Define and continually refine buyer and user personas for both the direct-to-consumer (DTC) and urologist-facing channels.
- Value Proposition: Develop clear, differentiated, and compelling product positioning and messaging that translates complex pharmaceutical/telemedicine features into tangible patient and provider benefits.
2. Go-To-Market (GTM) Ownership
- Launch Strategy: Own the end-to-end GTM execution for new product features, releases, and entirely new product lines, ensuring flawless cross-functional coordination.
- Channel Alignment: Work closely with the Demand Generation and Performance Marketing teams to guide campaign messaging, creative briefs, and landing page content, optimizing for high-intent traffic and conversion.
- Pricing & Packaging: Collaborate with Leadership and Finance to analyze and propose optimal pricing, packaging, and promotional strategies for product adoption and expansion.
3. Sales and Revenue Enablement
- Sales Collateral: Create and maintain a comprehensive toolkit of sales enablement materials for the Head of Sales targeting Urologists, including pitch decks, battlecards, objection handling guides, white papers, and product one-pagers.
- Internal Training: Train the sales and customer support teams on product positioning, value storytelling, competitive advantages, and the optimal customer journey.
- Content Partnership: Partner with the content team to ensure all educational and promotional content (blog posts, case studies, website copy) is aligned with core product messaging and SEO strategy.
4. Ongoing Growth & Optimization
- Continuous Growth & Experimentation: Drive ongoing optimization across product, marketing, and customer experience through data-driven testing and experimentation. Collaborate with Product, Data, and Performance Marketing to identify high-impact opportunities for improving acquisition, activation, and retention.
- Portfolio Management: Oversee the performance of Rugiet’s products, ensuring alignment between customer needs, market trends, and business goals. Recommend strategic adjustments — such as feature enhancements, pricing evolution, or repositioning — based on insights and results.
- Cross-Functional Collaboration: Partner closely with Product, Marketing, and Analytics teams to translate market feedback and performance data into actionable improvements across the customer lifecycle, from acquisition to retention and reactivation.
5. Performance Measurement
- Success Metrics: Define key performance indicators (KPIs) for product launches and campaigns, including adoption rate, conversion rate through the funnel, time-to-value, and customer retention.
- Data Analysis: Use product analytics (e.g., Google Analytics, Northbeam) to evaluate the effectiveness of marketing programs and sales enablement assets, and use these insights to quickly iterate on messaging and strategy.
Required Skills and Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 4+ years of experience in a Product Marketing role, preferably within a Health Tech, B2C Subscription, or Direct-to-Consumer (DTC) environment.
- Proven track record of developing and executing successful Go-to-Market strategies for new products or major features.
- Exceptional storytelling, writing, and presentation skills; ability to simplify complex health/medical concepts into clear, patient-centric language.
- Demonstrated ability to perform detailed competitive analysis and translate market insights into actionable positioning.
- Strong collaboration skills with proven ability to influence cross-functional teams (Product Management, Sales, Marketing) without direct authority.
Preferred Qualifications
- Experience marketing regulated products or operating within a telemedicine framework.
- Familiarity with sales enablement platforms (e.g., Highspot, Seismic) and CRM tools (HubSpot/Salesforce).
- Familiarity with design, collaboration, and CMS tools (e.g., Figma, Sanity), survey software (e.g., Survey Monkey, Typeform), and various data analysis and tracking tools.
- Experience in the men's health or chronic condition management space.
To Apply
- If you are excited by the opportunity to make a significant impact on a growing healthcare company by organizing and optimizing our creative output, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this role.
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